Rose Parade Floatfest: A Guide to Post-Parade Float Viewing
Are you captivated by the magnificent floats at the Rose Parade?
Do you find yourself awe-inspired by the sheer artistry and grandeur of the Rose Parade floats but wish you could get up close and personal with your favorite float? Well, you’re in for a treat because Rose Parade Floatfest is your golden ticket to do just that!
Pasadena, California, is famous not only for its charming boulevards but also for the post-parade extravaganza that offers enthusiasts a closer look at the floral spectacle. Here is your indispensable handbook, enhanced with personal perspectives, providing a comprehensive overview to help you fully experience this celebration.

Personal Experience at Floatfest
Last year, the day after the Rose Parade, my excitement led me to Floatfest, a mesmerizing experience where the floats are not just viewed but truly encountered. We took our time exploring each float, marveling at the intricate details that television simply cannot capture.
The opportunity to talk to the creators provided us with fascinating insights into these floats’ design and construction process.

One of the standout moments was peering into a float to uncover where the driver sits among the floral splendor. This behind-the-scenes view brought a fresh level of admiration for the event to me.

What is Floatfest? An Extension of Rose Parade’s Magic
Floatfest is a delightful follow-up to the Rose Parade in Pasadena, transforming the fleeting beauty of the parade into a day-long celebration with a 2-mile showcase of Rose Parade floats.
It commences on the same day as the parade, allowing attendees to proceed to the park immediately after the parade to admire the floats. The festivities extend throughout the entire day following the parade, providing early access from 7:00 to 9:00 am for seniors and disabled visitors.
Born from the desire to extend the parade’s joy, Floatfest offers a serene space to appreciate the craftsmanship and creativity of each float. It’s an invitation to engage with the parade’s spirit in a more relaxed setting.



With an expected 150,000 visitors each year, Floatfest has become a must-see event for those attending the Rose Parade. So if you’re planning on experiencing the parade, make sure to add Floatfest to your itinerary for a truly immersive and unforgettable experience.
Picture entering a park brimming with the wonders of the parade, where you can admire the blooms up close, breathe in their fragrance, and marvel at the intricacies that television fails to convey. Floatfest offers more than mere observation; it invites you to immerse yourself in the parade in a fresh and captivating manner.

Where It’s Held: A Path to Floral Fantasies
Floatfest takes over Victory Park, transforming it into a slice of parade heaven right in Pasadena’s core. This park becomes a live Rose Parade Showcase, showcasing the parade’s highlights in one spot. It’s not just about floats; it’s about interacting with the tournament volunteers to learn more about the floats.
As you meander, you’ll experience a burst of vibrant colors and a variety of flowers that could compete with the finest botanical gardens. Visitors often say their favorite thing is the up-close view of the beautiful floats.
A cool fact? Victory Park is also the staging area for the floats before the parade kicks off. It’s like a behind-the-scenes look at the colorful floats in their final, dazzling preparations, making Victory Park a must-visit for an authentic parade experience.
Floatfest takes over Victory Park, located at the intersection of Sierra Madre Boulevard and Paloma Street in Pasadena.

How to Get There: Navigating Your Way to Floatfest
The post-parade celebration, though seemingly a world apart in experience, is the result of meticulous planning. It’s designed to allow seamless participation, making the transition feel effortless.
Floatfest Shuttles
The most convenient and easiest way to get to Floatfest is by taking advantage of the free shuttle service (included with your ticket purchase) provided from 2 locations: Pasadena City College (1570 E Colorado Blvd) and PCC Extension Lot (3035 E Foothill Blvd).
Nearby Parking
Parking is extremely limited and discouraged. We highly recommend taking advantage of the free shuttle service offered. Several convenient parking spots near Victory Park are available for those who prefer to drive. It’s advisable to scout these locations the day before, if feasible, to avoid any last-minute parking issues.
Public Transport
Public transportation is a dependable and increasingly favored choice. The Metro Rail Gold Line extension conveniently takes you within a short walk from the park.

The Cost of Floral Fulfillment
To enter this petal-filled paradise, there’s a modest cost for a rich sensory experience. The admission fee supports event expenses and future enjoyment. Watch for early-bird discounts for kids and senior citizens.
Tickets: Your Passport to Floral Infinity
Floatfest tickets are available for purchase at Sharp Seating, where you can also find tickets for the Rose Parade. Admission is set at $25, while children aged 5 and under enjoy free entry. Please note that tickets are exclusively available for purchase online.

Tips for Enjoying the Rose Parade Floatfest
Floatfest, like the parade before it, has peak and off-peak times. Arriving for early viewing might just gift you with less-crowded viewing areas.
Collect the trading cards distributed at various floats. Refer to the map provided upon arrival for the trading card locations.
More tips include packing the essentials – comfortable shoes, sunscreen, water, and a camera, of course!
For a smoother entry, it’s advisable to carry smaller clear bags, as all bags undergo a search upon entrance.

The Afterparty’s Prelude: Why You Can’t Miss Floatfest
Floatfest isn’t just an additional day after the parade—it’s a chance to see the rich detail and work that goes into the floats when they’re at rest.
You’ll have the opportunity to observe and value the exceptional craftsmanship that might otherwise be overlooked due to the parade’s rapid pace.
Beyond a must-do, consider Floatfest a next-level, insider’s perspective on the pageantry of the Rose Parade.

Witness the Magic at the Heart of the Rose Parade
Floatfest is a treasured experience, offering an insight into the intricate works of the Rose Parade.
For floral fanatics and artistic enthusiasts alike, this is a must-do that elevates the spirit of the festival to new heights. Make the most of your visit and indulge in every bloom, color, and detail the Floatfest offers.

Frequently Asked Questions (FAQs) for the Floatfest after the Rose Parade
Discover everything you need to know about Floatfest, the must-see event following the iconic Rose Parade. Explore our FAQs for insightful answers and ensure you don’t overlook this exceptional experience!
The Rose Parade takes place annually on New Year’s Day.
The Rose Parade takes place in Pasadena, California. The parade route goes along Orange Grove Boulevard and Colorado Boulevard, starting at Ellis Street and ending at Sierra Madre Boulevard.
Floatfest starts immediately after the conclusion of the Rose Parade, typically around 1:30 PST. Floatfest tickets need to be purchased through the online platform.
The Rose Parade is approximately 5.5 miles long, making it a perfect opportunity to stretch your legs and walk off some of the delicious food you indulged in during the parade.
The Rose Bowl, a college football game held on the same day as the Rose Parade, typically starts around 2:00 PST.

The Wrap-Up: Guide to the Rose Parade Floatfest
Floatfest isn’t just an addition to the Rose Parade; it stands out as a spectacular event in itself, blending art, community, and floral festivities. The true enchantment often hides behind the scenes, and that is exactly what Floatfest showcases. And remember to bring comfortable walking shoes and water for the experience.
For an even deeper dive into the Rose Parade and tips on making your first visit unforgettable, check out our Guide to the Rose Parade for First-Time Visitors. This guide is your key to unlocking all the wonders of the parade, ensuring you capture the essence of this iconic event.